CommunityWire
Flatiron Partnership Launches Sixth Annual “23 Days of Flatiron Cheer” Season, Unveils Dynamic Holiday Installation Flatiron Reflection
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Last night, the Flatiron/23rd Street Partnership Business Improvement District kicked off the sixth annual “23 Days of Flatiron Cheer” season featuring free performances, fitness sessions, prizes, hot beverage giveaways, and much more. The centerpiece of the festivities, Flatiron Reflection, selected through the fourth-annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and NYC DOT Art, also was unveiled on the North Public Plaza in the shadow of the famed Flatiron Building. “23 Days of Flatiron Cheer,” which runs from Friday, December 1st through Saturday, December 23rd, includes free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. The launch event featured a performance by The Jazz Gallery, small bites from ilili BOX, hot chocolate from Shake Shack, and opportunities to win gifts from local businesses by spinning the Flatiron/23rd Street Partnership’s Prize Wheel. “You can brighten your holidays with a visit to Flatiron this season,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership.