Bronx News Network
Mayor Bloomberg Launches WAKE UP! NYC CAMPAIGN to Reduce Chronic Absenteeism and Truancy in City Schools
Bronx News Network |
Mayor Michael R. Bloomberg today launched the City’s first multimedia campaign to reduce truancy and chronic absenteeism in City schools. The campaign, called WakeUp! NYC was developed by the Mayor’s Interagency Task Force on Truancy and Chronic Absenteeism, led by John Feinblatt, the Mayor’s Chief Policy Advisor. “Through WakeUp! NYC we’re putting on a full-court press, using mass media and digital media to drive home the point that every student should be in school every day,” said Mayor Bloomberg.