Bill Samuels tries to convince residents to hit the polls for Gustavo Rivera his fall.Bill Samuels has pledged $250,000 to help get Gustavo Rivera elected, though he’s only ever met the man for 30 seconds, total. Samuels, a businessman whose family has political roots and founded the plastics company Kordite (think Hefty Trash Bags), is on a mission to get State Senator Pedro Espada, Jr., voted out of office. His group, called the New Roosevelt Initiative, is an independent expenditure campaign trying to reform Albany, they say-one bad politician at a time. The first on their list is Pedro Espada. A leaflet the group hands out to passersby outside of subways and in parks in Espada’s 33rd District argues a laundry list of the Senate Majority Leader’s misdeeds: the Cuomo lawsuit against him, his history of snubbing renters’ rights, his role in the Senate coup last summer.